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LaunchMotive
About

Twenty-four years inside the machine. Three ventures outside it. One structured path so you don't pay for the same lessons twice.

The Proof Path™ isn't theory. It's what I built because nobody handed it to me when I needed it.

Kenneth Fonderson, founder of LaunchMotive
Kenneth Fonderson
Operator. Founder. Advisor.
The short version

I have operated at senior levels in banking, consulting, and retail. I have built three businesses across software, advisory, and real estate. And I built the Proof Path™ so you don't have to learn the hard lessons I already paid for.

That's the short version. Here's the rest of it.

The corporate arc

I spent eight years operating at a senior level in the banking sector, then seven years at Director level in management consulting. From there it was five years in retail e-commerce at a Fortune 500 company, followed by two years in product management at a Fortune 100 company, and a further two years at Partner level in consulting. Twenty-four years, five companies, three functions. I know what it's like to carry a P&L, run a team, and answer to a board, having done so well before LaunchMotive existed.

Kenneth's drive, initiative, and achievements were all exceptional, recognized at the highest levels within the bank. I have no hesitation recommending him as a thorough professional who is passionate about his work and seeks to excel in whatever he does.

Muhammad N., Education · former banking colleague
The parallel ventures

What most of that corporate bio doesn't show: I was also launching and growing my own startups the entire time, a software development company for seven years, a business advisory practice for eleven, and a real estate, investments, and concierge services venture for another eleven. I picked up a real estate license along the way too.

My business advisory practice is the one that's most relevant here. Eleven years of advising other business owners, one on one, is where most of what became the Proof Path™ first took shape. LaunchMotive isn't a pivot into something new. It's that same advisory work, given a name and a structure, after enough repetitions to know exactly where founders get stuck and why.

With impeccable attention to detail and a systemic approach, Kenneth started two of his own companies. He's a true visionary in the world of entrepreneurship.

Laura D., Education · worked alongside Kenneth at his advisory and real estate ventures
If you're leaving a corporate career

If you're a corporate executive thinking about your own second act, the gap you're worried about probably isn't expertise. You have that. What you don't have yet is the muscle for building something from zero, and that's a genuinely different skill than running a division someone else built. I didn't learn that skill from a case study. I learned it three separate times, while still holding a day job that required its own full attention.

The Proof Path™ is the structure I wish I'd had the first time. It exists so the founders I work with now don't have to spend three ventures finding it the hard way.

There's a longer piece on this, about what corporate experience actually buys you when you start something of your own, and the one thing it can't: Your Corporate Skills Are an Asset, Until They're Not.

The work itself
Structured advisory work on a desk
Structured work, one page at a time.
Your next step

The Proof Path™ isn't theory. It's what I built because nobody handed it to me when I needed it.